Launch of the ‘Criée de Boulogne’ label

🐟 A new benchmark to highlight the origin of Boulogne’s fish products!

On the morning of Friday 11 September, the Port of Boulogne-Calais officially unveiled the ‘Criée de Boulogne’ label, a new identity designed to better identify and promote products from the first sale at the Boulogne fish auction.

A true mark of authenticity, traceability and quality, this label highlights the expertise of the fishermen and the entire Boulogne fishing industry. Every year, nearly 33,000 tonnes of seafood are sold at the Boulogne fish auction, France’s leading fishing market.

Designed as a mark of trust for both professionals and consumers, the label is intended to accompany products throughout their supply chain, from fishmongers’ stalls to restaurant menus.

Through this initiative, the entire sector and catering professionals are joining forces to promote Boulogne’s heritage far beyond the region.

Laurent Devulder, Managing Director, and Alain Caillier, Deputy Director of the Port of Boulogne, were delighted to unveil this new label live from the Boulogne fish auction, alongside Anne Demilly, director of the Port of Boulogne-Calais, Ms Marie-Sophie Lesne, Vice-President of the Hauts-de-France Regional Council, and Patrick Coppin, representing the Boulonnais Urban Community.

Press kit