A Boulogne fish auction at the cutting edge of innovation, living up to its expertise and reputation!

The launch of the ‘Criée de Boulogne’ label, officially announced a few days ago, forms part of a broader ambition: to consolidate the Boulogne-sur-Mer fish auction’s position as France’s leading fish auction and to make it a benchmark that combines innovation, performance and efficiency in the service of the sector.

Port Boulogne Calais has therefore launched a €1.3 million investment programme to equip itself with a high-performance sales platform – the heart of commercial transactions – that complies with regulatory changes and adapts to the new digital practices playing an increasingly significant role in transactions.

Trade professionals will benefit from state-of-the-art solutions:

✅ interactive LED screens;
✅ sales software facilitating remote purchasing, adapted to new digital practices;
✅ a cloud-based back-office system enhancing the traceability of fish products and data security.

The new tool was presented to industry professionals during a mock auction organised to mark the launch of the new ‘Boulogne Fish Market’ label a few days ago.

The new facilities will also be able to be converted, where necessary, into a videoconferencing room that can be made available to stakeholders in the sector.

This strategic investment will enable the Port of Boulogne-Calais to enhance the quality of service offered to professionals and to consolidate Boulogne-sur-Mer’s position as France’s leading fish auction on a long-term basis!